Today we have some news we are very excited about.
ALAUSHU® Magnesium Skin Spray has earned the ENBA Excellence Label and was included in the official 2026 European Natural Beauty Awards Jury Selection. The formula was independently evaluated and awarded for its exceptional quality and commitment to natural cosmetics.
What is the European Natural Beauty Awards?
The European Natural Beauty Awards (ENBA) is an independent awards program that annually recognizes natural cosmetic products and brands from across Europe. The jury evaluates the overall quality, performance, and commitment to natural cosmetics of each product.
This year's awards were presented in Paris during the European Natural Beauty Festival. Over 48 hours, the festival brought together around 500 representatives of the natural beauty industry for a brand expo, an awards ceremony, and the opening of the ENBA HOUSE.
The selection by the numbers
- 1,250 applications from across Europe
- 124 products received the ENBA Excellence Label
- 9.9% selection rate
In other words, fewer than one in ten evaluated products received the label. You can find the full official list of awarded products on the European Natural Beauty Awards website.
Why independent evaluation matters to us
Today, almost everyone uses the word "natural" on their products. Because of this, it is becoming increasingly difficult to distinguish between a genuine commitment and just a nice label on packaging.
That is exactly why independent evaluation is so important to us. It is no longer just our own promise, but the opinion of experts who evaluate hundreds of natural cosmetic products every year. And for a small Lithuanian brand, to be on the same list as major European natural cosmetic creators is a big step forward.
What this means for us
We started ALAUSHU® with a simple desire to create products we could trust ourselves. This recognition reminds us why we do what we do.
We designed our magnesium spray as a simple daily ritual: 99% ingredients of natural origin, magnesium chloride and Epsom salt, a light non-sticky texture, and fragrance-free.
This recognition gives us the courage to continue choosing quality, even when it takes longer or costs more. And most importantly, this is an achievement we share with you, because it is your trust that has brought us here.
About the Magnesium Skin Spray
ALAUSHU® Magnesium Skin Spray is a concentrated cosmetic product containing magnesium chloride, Epsom salt, and sodium and potassium salts. It is sprayed onto the skin and gently massaged in.
Many choose to use it:
- after a busy day or a workout,
- after a sauna,
- after a long trip,
- in the evening, as part of a bedtime ritual.
For more information on how to use magnesium spray and combine it with magnesium salt body cream, see our article "Magnesium cosmetics for the skin: when to use magnesium spray and magnesium salt body cream?"
Try ALAUSHU® Magnesium Skin Spray
Thank you
Every order, review, and message you send shows us that we are moving in the right direction. This recognition is yours, too.
Best wishes,
The ALAUSHU® team
